Here is a list of compelling non exhaustive list reasons why your organization should have a website:
- Websites are available 24 hours a day 7 days a week 365 days a year.
- They can be used to document the history of an organization.
- Showcase current and past projects allowing clients to get a better idea of what you are capable of.
- Increases the geographical range of your company.
- Easier and cheaper to change information than with other media especially print.
- Websites can be a source of legitimacy for companies. People nowadays expect a website.
- People no longer only use the yellow pages to find what they are looking for search engine traffic is now a major contender in finding what people want.
- Customers can view information at their convenience and without human interaction.
- Possibly cheaper than other methods of marketing for example print, television, radio etc…
- Website can handle customer support. For example knowledge base, faqs, forums and live chat allow clients to explore multiple resources for problem solution.
- With banner ads you can make some money through Google AdSense and other networks if you have enough traffic.