Here is a list of compelling non exhaustive list reasons why your organization should have a website:

 

  • Websites are available 24 hours a day 7 days a week 365 days a year.
  • They can be used to document the history of an organization.
  • Showcase current and past projects allowing clients to get a better idea of what you are capable of.
  • Increases the geographical range of your company.
  • Easier and cheaper to change information than with other media especially print.
  • Websites can be a source of legitimacy for companies. People nowadays expect a website.
  • People no longer only use the yellow pages to find what they are looking for search engine traffic is now a major contender in finding what people want.
  • Customers can view information at their convenience and without human interaction.
  • Possibly cheaper than other methods of marketing for example print, television, radio etc...
  • Website can handle customer support. For example knowledge base, faqs, forums and live chat allow clients to explore multiple resources for problem solution.
  • With banner ads you can make some money through Google AdSense and other networks  if you have enough traffic.